- Posted by Josh Tucker
- On January 31, 2013
When you set up your website on the internet, it is not all just copying and pasting and then you can expect higher conversion rates to follow. No, it does not work that way. Creating a good website layout and design is very crucial to keep visitors on your site and make loyal customers out of them as well.
What are Conversion Rates?
Conversion rate is the amount or the measure of potential customers that visit your site and buy or inquire directly from your website. Conversion rates are usually represented by a percentage, composed of the number of people that purchase something on your site. With a good website design, you can be assured that there will be higher conversion rates as well.
The conversion rate for a website is essentially the lifeblood for a business because it helps you determine specifics about your business on many levels . Determining percentages of buyers who end up making purchases is essential for any business. Websites make a mistake when they just rely on stats in terms of total visitors. Yes, getting traffic is the start, but the real key is turning those website visitors into customers and this is where conversion rates help a business immensely.
A Good Design Means High Conversion Rates
Your market is the whole world so your website is the only way you can reach your target audience around the world with the least possible expense. Your website must be designed in a way to successfully attract people. The main point in designing your site effectively is to make people aware of the product or services you offer and convince them to buy it in a clear and concise way.
If you are not good at designing websites, which a lot of us aren’t, you can still outsource web design experts to do this for you. It might cost you some money, but you will get more than what you paid for. The idea of having a good design on your website is related to the fact that people will stay longer on your site and read your content more which will lead them to buying from your site. Uploading creative logos or design and attractive banners will surely help you as well in addition to quality content.
Advantage over Competitors
A lasting impression from your site is the most effective way to make your customers tell other people about your site. Since the design or layout of your site is attractive, more and more people will visit your site rather then your competitor’s who does not have the quality site you do. With this, you must make an impression and an image that will label your site as unique. More site visitors means higher conversion rates especially when you have a site that pops.
Clear and Concise
Readability of your site content is very important. Do not use flashy images and definitely do not use fonts that are hard to read. It may be fancy, but it doesn’t appeal to the eyes. You must keep in mind that a good website has an excellent design yet is still convenient for your site visitors and customers.
A good website is very critical nowadays because it is the effective way to communicate and interact with your customers. You can tell a lot about a business just by the design and layout of their website. A good web design is an investment that will surely pay off in the long run.