- Posted by Josh Tucker
- On February 19, 2013
When was the last time you went to page 4 of a Search Engine Results Page (SERP)? These days search engines have amazing capabilities to crawl hundreds of millions of websites almost daily, looking for fresh, unique content that best matches what you are searching for and put the most relevant sites right in front of you. So if your asking do I need to do SEO you might be looking at getting better rankings for your keywords, which will bring more traffic to your site. In our experience the only people that go to page 4 of a search engine are the people that know the website they are looking for should be there somewhere…
What is SEO and why do SEO?
SEO is the process of optimising your website so that it will rank higher on the SERP for your selected keywords. SEO can help increase your brand awareness, traffic, and in turn revenue. Search engines are an integral part of the current online user experience, Google alone handles over 35 Million searches per minute! From these millions of queries, 55% of internet users click on the first organic link that is returned. 12% of users click on the second link and 8% of user on the third, meaning hat 75% of inquiries go to the first 3 websites on Google. Are you ranking top 3 for your keywords.
Do I need SEO to get traffic to my site?
Simply put the answer is no. You could let your site rank naturally or consider using Adwords (or similar advertising channels) to generate traffic to your site, but this is cost per click, so if you stop paying you stop getting traffic. Most SEO campaigns take a minimum of 3 months to see a significant boost in traffic, but once you are running a good SEO campaign it is easy to maintain the good rankings with less ongoing work. Below is an example of our visitor sources changing over time, even though the percentage of Search Traffic is decreasing the number of search traffic is constantly increasing.
Where to start with your SEO campaign?
To begin any SEO campaign you must have a target or goal. If you are going to perform the SEO yourself you should start with some keyword research, alternatively if you are going to hire SEO Specialists they should do the keyword research for you. Keyword research is important because we want to rank for words that internet users are searching for, which will get your website in front of more potential visitors.
When tracking the performance of your SEO campaign you we recommend measuring all traffic through Analytics and not by the actual ranking on the SERP. You could be ranking 1 for keywords that no one is looking for, compared to ranking on the first page for a keyword that recieves 10,00 times more searches. Analytics is the best way to track how your SEO campaign is progressing.
Once you have selected you optimal keywords, you will then be able to start working on your SEO campaign. To fully optimise your website we suggest that you only use white hat (Search Engine Friendly) techniques to implement both on page SEO techniques and off page SEO techniques…
On page SEO techniques
To optimise your site for your keywords you will need to have access to your website. If your website is built in a CMS such as WordPress or Joomla, there are plugins that help you optimise your website and content.
When optimising your website, focus on including your keyword in the page title, meta description, meta keywords, H1 title and in the first few words of the opening paragraph. The content needs to be readable to humans and not just stuffed with keywords that you want to rank for. Use the keyword in your images file names, image alt tag and image title.
As you can see from how often you need to use the selected keywords, that you have to research and select the keywords that are going to generate you the most traffic, because your page title can not be 20 different versions of the same keywords.
Searchengineland.com provides a comprehensive table for SEO ranking factors.
Off page SEO techniques
Unique content is priceless and if you have got good content people will link to your site. Search Engines are constantly looking for back links “who is linking” to your website, and the better the source of these links the better the affect on your SEO. Getting links is tricky but there are a few resources and directories that allow you to create a profile for your business, on some directories you can add your business website link. Other links can be obtained from participating in social media, forums or blogs about your field. People may also provide a link to your website after paid sponsorship for local community groups, clubs or for testimonials.
It is also recommended to support your website with social media pages. This also gives you visitors a chance to interact and share their page which can multiply the popularity of your page.